Are You Still Watching?

The way Netflix tells it, the company’s explosion into a media monster that disrupted the entire film industry was simply a matter of supply and demand: audiences wanted it, so they delivered. “In a world where consumer choice is driving everything—how we shop, how we order groceries, how we are entertained—we’re trying to get to a place where consumers have theatrical viewing as a choice,” Scott Stuber, the head of original films at Netflix, told the New York Times in 2018. “But we also think it’s critical that, if you don’t have the means or the access or the time to go to a theater, you are still able to see movies without a long wait.”

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